The ideal candidate will have a strong background in search engine optimization, performance marketing, and data analysis. In this role, you will be responsible for developing and implementing innovative SEO strategies and performance marketing campaigns to drive organic growth and maximize ROI for our clients.
- Develop and implement comprehensive SEO strategies for clients, including on-page and off-page optimization, keyword research, and technical SEO audits.
- Manage performance marketing campaigns across various channels such as PPC, display advertising, and retargeting, ensuring optimal ROI and alignment with clients' goals.
- Conduct regular website audits and optimize content, metadata, and site structure to improve search engine rankings and user experience.
- Monitor, track, and analyze performance metrics to identify trends, insights, and opportunities for optimization.
- Collaborate with content creators, designers, and developers to create SEO-friendly content and ensure website compliance with search engine guidelines.
- Keep abreast of industry trends and best practices in SEO and performance marketing to continually improve and refine our strategies.
- Prepare and present regular performance reports to clients and internal stakeholders, highlighting successes and recommending areas for improvement.
- 2-4 years of experience in SEO and performance marketing, preferably in a digital marketing agency setting.
- Proven track record of successfully executing SEO and performance marketing campaigns that drive organic growth and maximize ROI.
- In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
- Proficient in Google Analytics, Google Search Console, Google Ads, and other relevant SEO and performance marketing tools.
- Strong analytical skills and data-driven mindset, with the ability to translate complex data into actionable insights and recommendations.
- Excellent communication and presentation skills, with the ability to clearly convey complex ideas to both technical and non-technical audiences.