There are good reasons why you want your roofing contractor or HVAC company to be locally based, including familiarity with the climate, accountability to the community, and simply being on the same cultural page. A local SEO company can help you in the same way.
For some reason, in the digital space many of us have come to believe that bigger is always better. That's simply not true. Do you believe some of these common misconceptions about local SEO companies?
I WON'T GET GOOD SERVICE OUTSIDE WORKING HOURS
Big SEO companies often tout their 24/7 helpline, leading small businesses to conclude that a local company offering SEO services couldn't possibly provide good service outside the 9-5, M-F window. And forget about reaching anyone on the week of Christmas or the Friday after Thanksgiving!
WHY IT'S BUNK
Big SEO companies don't necessarily have offices in every time zone so they can offer you round-the-clock service. Their actual technicians are working normal hours like everyone else. The rest of the time, these companies rely on scripted answering services or outsourcing calls to the other side of the world. Either way, you're reaching a person, but not a person who can actually fix your problems. Sure, they can lead you through the troubleshooting FAQ on their screen script, but after that they're just passing your question into the queue where it waits for a real technician to come back in.
A local SEO company is actually more likely to be there when you need them. They live in the area, work in your community, and might even be able to drop by at a moments notice to hash something out in person.A LOCAL SEO COMPANY IS PROBABLY A FLY-BY-NIGHT SCAM
There are scams out there where unscrupulous SEO companies use shady methods to bump up your search engine results for the short term, then grab your money and disappear. The long-term effect of using these tactics can be devastating, so it's easy to see why a business would look at a large national SEO service as the safest bet.
WHY IT'S BUNK
Of course you want to do your due diligence, but once you have, a local company is the safest bet. They live and work in the same community as you do. If they mess up, they know word will spread quickly. Local businesses talk to each and make recommendations, and a local SEO service thrives on those kinds of recommendations.
When you deal with a large, faceless national company, you actually run the risk that your business just isn't a big enough fish to matter to them. If something goes wrong, they don't have to worry that the complaints of a few small or even medium-sized businesses will really make much difference to their larger reputation.
LOCAL SEO WON'T HAVE THE EXPERTISE I NEED IN ALL DIFFERENT CHANNELS
Facebook, LinkedIn, Google, Yelp, Twitter: they're all big, international companies that exist nearly everywhere. It only stands to reason that you need a big, international SEO company to help you keep up with all the different online marketing channels you need to be using, right?
WHY IT'S BUNK
Facebook and Google exist all over the world, but they work the same way no matter where you go. You don't have to be based in Silicon Valley to keep up with what they're doing. You just need an internet connection and the right expertise.
Your local SEO company hires people with that expertise, and their full-time job is keeping up with the rapidly changing online world and understanding what works and what doesn't in the digital space.
GO LOCAL
To learn more about how a local SEO company can work for you, contact Phenyx and find out why a local company is your best choice.
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