It is important to personalize your brand. Why? This is what sets you apart from your competition and makes you recognizable. The brand is like the first impression for anyone who comes across your company. Check out the steps below to help you successfully personalize your brand.
Find Your Voice
Use a consistent voice. The brand voice represents the tone and terminology used by the company. This should be the same tone and terminology used in your media accounts and website. It is a mark that makes you different from other companies.
The message that you put out for your company needs to be consistent. You want people to know who you are and what you stand for. People need to know what your company does, how they do it, and the results your company gets.
Color and Style
When creating a brand you want to think about your voice and your message your company puts off. Is this colorful and fun? Is it faded colors and professional? Is it both?
You want to be creative, but not so creative your audience won’t be able to grasp what your brand means or are confused it means something it does not.
People want a human element. We are all human and it is easier to react and recognize something that has some sort of an human element. This needs to be in all media accounts and in the website.
Show Your Personality
It is important to bring your personality into your brand. This means to put your core values into the brand. Your target audience will be able to pick out and see your values. This again helps to add a human quality. Your target audience is likely to have the same core values as you and help them choose your company.
Using social media is important to make your brand more personable. You can post your content in videos, behind the scenes, pictures, and conversations. This is how you connect with your target audience.
In the brand you want to be transparent, you don’t want to appear to hide things or be secretive. People seem to connect and feel more comfortable with companies that are an open book. It is a competitive world with many upcoming and successful companies. You want to stand out and make your brand different.
Schedule Your Consultation
Do you need help creating your brand and getting your company out there? At PHENYX, we specialize in several types of marketing. Contact us to take your business to the next level.