Why Quality Over Quantity Matters
When it comes to social media, a lot of businesses focus on one thing and one thing only: the number of followers they have. While it's certainly important to have a large number of people following your business account, what's even more important is the relevancy of those followers.
Think about it this way: if you're a brick-and-mortar business that offers services to a specific location, it doesn't matter if you have 1,000 followers or 10,000 followers. as long as those followers are relevant to your business (i.e., they live in the same area as your business), you're doing just fine.
There are a few reasons why the quality of your social media followers matters more than the quantity. For one, a smaller group of engaged, interested followers is going to be much more valuable to your business than a larger group of people who could care less about what you do. A follower who is genuinely interested in your business and what you have to say is going to be much more engaged than someone who is only following you because they were enticed by a contest or giveaway.
Engagement is one of the key indicators that social media algorithms take into account when determining which posts to show in users' feeds. That means that if you have a smaller but more engaged group of followers, your content is more likely to be seen by new potential customers than if you have a large but unengaged following.
Additionally, relevant followers can help you expand your reach organically. When someone who follows you shares your content, their friends and followers will see it, giving you exposure to a whole new group of potential customers. Relevant followers can provide valuable insights and feedback about your business, which can help you improve your products or services.
When you're able to attract quality followers who are genuinely interested in what you do, you're much more likely to turn them into lifelong fans and customers. These are the people who will sing your praises to their friends and family, leave positive reviews online, and continue doing business with you for years to come. They're also much less likely to jump ship if a competitor comes along offering a similar product or service.
When it comes to social media, it can be tempting to try to attract as many followers as possible. After all, the more followers you have, the more successful your business will be...right? Well, not necessarily. In fact, when it comes to social media, quality trumps quantity every time. In the world of social media marketing, quality followers are worth their weight in gold. Focus on attracting followers that are interested in your business instead of just growing your number of followers.