What is Evergreen Content?






November 21, 2022

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What is Evergreen Content and Why Does Your Business Need It?

You may have heard the term "evergreen content" before, but what exactly is it? Evergreen content is search-optimized content that is continually relevant and stays "fresh" for readers over a long period of time - as the name implies. You may think that all online content is sustainable; after all, a blog post doesn't just disappear after you publish it.

But evergreen content is different.

While all online content technically has the potential to be evergreen, not all of it is. A lot of online content has a limited shelf life because it's tied to current events or trends that will eventually become outdated. That's why evergreen content is so important - because it's the type of content that will always be relevant, no matter when someone stumbles across it.

Why Your Business Needs Evergreen Content

Evergreen content is an essential piece of any solid content marketing strategy. That's because it has a few key advantages that other types of content just can't compete with. For one thing, evergreen content continues to generate traffic long after you publish it. For example, if you create a blog post about a popular topic that people are searching for, there's a good chance that the post will continue to bring traffic to your site long after it's been published.

Another reason why evergreen content is so valuable is that it helps you establish your business as an authority in your industry. When people see that you have high-quality, well-researched evergreen content on your website, they'll start to see you as a go-to source of information on the topics you write about. This can help you attract more customers and leads, as well as build trust with your target audience. And as your reputation as an authority grows, so too will your business.

Finally, evergreen content is also great for SEO. That's because Google loves fresh, relevant, and engaging content - and that's exactly what evergreen content is. If you want to rank higher in search results and drive more organic traffic to your website, publishing evergreen content should be a top priority. 

As you can see, evergreen content can be extremely beneficial for businesses of all sizes. If you're not already incorporating it into your digital marketing strategy, now is the time to start. Not sure where to begin? Our team of experts at PHENYX can help! We specialize in creating high-quality evergreen content that drives results. Contact us today to learn more about how we can help grow your business online.

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