If you're in the social media management field, you know that having the right techniques can make all the difference between perfectly targeted content for your audience and a scattered social media presence that gets views but no results. Knowing the best social media marketing strategies takes you part of the way, but equally important is knowing what not to do. Some simple missteps can undo a carefully built social media strategy and set your brand back to square one.
The best way to avoid these pitfalls is to know the most common mistakes people make in the social media management industry. Many top companies make these mistakes, keeping them from growing beyond a core audience. Here at PHENYX, we're dedicated to providing you the content you need to take your social media management game to the next level, so read on and discover the worst social media mistakes you'll never make again.
WHAT NOT TO DO IN THE SOCIAL MEDIA MANAGEMENT INDUSTRY
TRY TO PLEASE EVERYONE
This is a common mistake for brand social media accounts, as they try for an inoffensive online presence that communicates their message without upsetting anyone. While you avoid costly missteps with this strategy, you don't develop a loyal audience that will spread your posts and recruit new customers. You want to know your audience and understand what they like and don't like to see, and tailor your posts to them rather than the general public.
Many companies delete negative reviews posted on their pages, or worse, engage with critics in negative ways. This causes the negative reviews to get more attention than they would otherwise, providing bad publicity. It's better to ignore negative reviews rather than to escalate, but a better strategy is to engage constructively with critics and try to turn them back into supporters.
INSERT CONTROVERSY INTO YOUR MESSAGE
How many companies have gotten into hot water for posting controversial political or religious material on their official social media site? These are highly sensitive topics and companies that wade into the arena risk alienating large swaths of their audience. Unless your company is addressing a subject relevant to their brand, inserting controversy into your message rarely helps and often hurts.
FOCUS ON CLICKS AND VIEWS
A flashy social media presence can get many people to your site, as can controversy, but views and comments don't keep a business afloat. You should be targeting your social media strategy towards getting customers to click through to your website and take the next step. One committed customer is worth more than a thousand social media likes.
COPYING THE LEADERS
No one ever got rich by being the second person to do something popular, so every effective social media strategy needs its own hook. The best way to find your niche in the crowded online marketplace is to figure out what you do best and play to that. This is where your audience comes in - finding what they respond to and expanding on that is the best approach.
What's undone more social media strategies than any other cause is letting the effort slide once things are set up. There are many problems that can arise without proper monitoring - content can slow and fans can get bored, or negative elements can take over the comment sections and harass potential customers. Maintaining your presence once it's set up is as important as how you get started.
YOU KNOW WHAT NOT TO DO. HERE'S WHAT TO DO NEXT.
By avoiding these strategies, you've set your company on the path to success. The next step is providing the engaging content your audience is looking for, so contact PHENYX to get started today.