What is brand video production?
It is a type of marketing video aimed at promoting a product and attracting potential customers. With the rapid advancements in technology, video animation is becoming more and more popular among the majority of businesses. Now, that you know what a branded video is, there are some other aspects you need to know as well.
To create high-quality branded video examples, producers need to know some essential details to promote a product in a certain way. These are video brand production guidelines. Maybe you have heard of it. Establishing these rules helps videographers work in the right direction. But if the owner fails to do so, there is a big risk of confusion that will spoil the reputation of the business and even reduce future customers and revenue.
Brand video as a central communication tool for your brand
Do you want to improve your brand image? Increase your engagement rate and your visibility? Capture a younger audience? Phenyx supports you in writing, directing, and producing original and optimized videos for your various communication platforms.
A major issue in brand communication, video content is now infinitely available: reels, tutorials, snack content (very short content that is consumed quickly), immersive video, etc. The audience for digital video (consumed on a computer, tablet, or smartphone) continues to increase among 15-40-year-olds: 1 out of 2 members of Gen Z declare “not being able to do without video in their life”; identical statistics for millennials (source: Google – What the world watched in a day).
Video is the ideal medium for:
- Present your activity / your products.
- Launch an internal communication campaign.
- Train your employees: e-learning.
- Hit a new target.
- Stand out from the competition.
A company or brand that communicates with its customers via video, Youtube, Instagram, TikTok, LinkedIn or Twitch will be perceived as authentic, accessible, and close to its audience.
Brand video production will promote your brand image
Brand video production is a vital part of any business. Customers buy a product based on the reliability and reputation of a brand. Your brand awareness will be further enhanced by your professional quality video produced by an audiovisual production agency.
Sometimes, even if your potential clients have never heard of your business before, the mere presence of a video can help them get an idea of the quality of your work.
Why call on Phenyx agency for brand video production?
Collaborating with an agency is the assurance of a quality project. You entrust the realization of your project to video experts, who know their job perfectly. At Phenyx, we have a large client portfolio. Our clients come from a wide variety of industries. However, some have similar issues. We, therefore, know how to advise you whatever your sector of activity or your needs.
Calling on a production agency also means benefiting from their professionalism. Agencies like Phenyx are very reactive, carry out serious collaborations and, always respect the schedules. An audiovisual production agency is also able to advise you throughout your project. It guides you on the most suitable video style, duration, script, etc.
You will save a lot of time if you entrust your project to an agency. You won't need to search for multiple providers or manage the relationships between them. The agency brings together all the artists you need: designers, animators, editors... You will also benefit from the synergy between these enthusiasts who are used to working together.
First of all, our priority is the satisfaction of our customers! Indeed, we make every effort to provide you with a very professional and qualitative result.
This is why our agency conveys these values:
Each of our members has been chosen for their talent and professionalism and we only use state-of-the-art equipment.
Our customers are our best prescribers, which is why we are delighted to have so many of them.
We take the time to discuss with you to be sure we understand your expectations and needs and thus meet your objectives.
Each project is unique. This is why we adapt to your desires and your constraints to offer you a personalized project that meets your expectations.
The art of storytelling
To put it simply: use video to increase the reach of your branding strategy. This is a great means of communication. Likely to go viral, it will increase your visibility and boost your SEO on the web.
To start, why not bet on an explanatory video, for example? It will illustrate your story and your concept in a fun way while bringing the elements of your graphic charter to life.
A piece of advice: above all, do not minimize the power of good storytelling. Ask the VideoTelling teams and engage your prospects in the story of your project, from its genesis to its completion. You will humanize your image and allow your audience to identify with it.
In this context, do not hesitate to use this lever to bring a breath of fresh air to your employer's branding strategy. And for good reason: identification is a powerful vector of empathy. You will thus consolidate the bond of trust between your company and your potential recruitment candidates!
Similarly: identification is also a formidable instrument of memorization. By arousing the emotions of Internet users, you will give body and life to your speech, which will thus gain in impact. Even more, you will lay the foundations for a new emotional closeness between your brand, your collaborators, and your prospects.
Contact Phenyx today to tell your brand story today!