Brand24 vs Mention: Pricing, Features and Fit
Brand24 is the easier choice for most small and midsize businesses: its prices are public, you can start without talking to sales, and its plans scale by keywords and mentions. Mention is built for larger teams that want Boolean search, review-site coverage and collaboration controls, but it does not publish a numeric price, and recent reports say it is no longer sold as a standalone product to new buyers. Here is how the two compare, and how to decide.
TL;DR
- Brand24 publishes US prices, from $249 per month ($199 per month billed annually) up to Enterprise from $1,499.
- Mention’s pricing page shows a Company plan with no listed number, so you have to request a quote.
- Brand24 leans on AI analysis and self-serve setup. Mention leans on Boolean search, review sites and team workflows.
- Reports in late 2026 say Mention is no longer sold standalone to new customers, so confirm availability before you plan around it.
- The tool only helps if someone acts on what it finds. Decide who owns that work before you buy.
Table of Contents
- Quick Summary
- What Brand24 and Mention actually do
- Brand24 vs Mention pricing in the US
- Sources and coverage compared
- Alerts, filters and daily workflow
- Analytics and AI features
- Which one fits your business
- Listening is not the same as visibility
- Turn what you hear into marketing that works
- How to run a fair two-week trial
- FAQ
- Sources
Quick Summary
- Best for transparent pricing and a fast start: Brand24.
- Best for review-site monitoring and advanced search syntax: Mention.
- Brand24 plans are limited by keywords (3 to 25), monthly mentions (2,000 to 100,000) and update speed.
- Brand24 offers a 14-day free trial with no credit card required, according to a 2026 comparison.
- Mention’s legacy Company plan covered unlimited users, 50,000 mentions per month and 5 alerts.
- Both cover social media, news, blogs and forums. Source depth differs at the edges.
- Check your must-have sources first, then price, then workflow.
What Brand24 and Mention actually do
Both tools are social listening and media monitoring platforms. You enter keywords such as your brand name, product names, competitor names or industry phrases. The tool then collects public mentions and shows them in a dashboard with filters, charts and alerts.
Brand24 describes itself as an AI-powered tool for protecting reputation, measuring brand awareness, analyzing competitors and finding customer insights. It says it covers social media, news, blogs, videos, forums, podcasts and reviews, with real-time tracking across more than 25 million sources.
Mention covers a similar territory. Its own materials describe web monitoring across 1 billion sources, including social media, review sites such as G2 and Capterra, news, forums and blogs. Historically it combined monitoring with publishing and engagement tools.
The practical difference is emphasis. Comparison write-ups describe Brand24 as focused on AI-assisted analytics with self-serve pricing, and Mention as focused on enterprise-style monitoring, Boolean search, reporting and collaboration.
Brand24 vs Mention pricing in the US
Pricing is where the two tools differ most.
Brand24 plans
Brand24’s US pricing page lists these tiers:
| Plan | Monthly | Billed annually (per month) | Keywords | Mentions per month | Users | Updates |
|---|---|---|---|---|---|---|
| Individual | $249 | $199 | 3 | 2,000 | 1 | 12-hour |
| Team | $349 | $299 | 7 | 10,000 | Unlimited | Hourly |
| Pro | $499 | $399 | 12 | 40,000 | Unlimited | Real-time |
| Business | $699 | $599 | 25 | 100,000 | Unlimited | Real-time |
| Enterprise | From $1,499 | n/a | Custom | Custom | Unlimited | Custom |
The higher tiers add extras such as priority support, AI event detection, an AI Brand Assistant, AI Insights, AI Topics and advanced reports. Brand24 also advertises a 14-day free trial with no credit card required, and a 2026 comparison confirms the same three limits drive plan size: keywords, mentions and update speed.
Mention plans
Mention’s pricing page shows a Company plan but no numeric price. It says pricing is tailored to your monitoring needs and scale. The listed specification includes real-time monitoring of Facebook, Instagram, Twitter/X, Reddit, TikTok, Pinterest and YouTube, web monitoring of news, blogs and forums, review monitoring across 75+ review sites, and advanced Boolean search. Historical data and API access are paid add-ons.
Mention’s help center describes the legacy Company plan as including unlimited users, 50,000 mentions per month and 5 alerts.
A note on availability
One company blog reports that as of July 1, 2026, Mention is no longer available for new standalone purchases, while existing legacy plans remain accessible. Another says Mention is now owned by Agorapulse and folded into a broader suite. Treat this as a reason to ask Mention directly before you build a workflow around it.
Sources and coverage compared
For most brands, both tools reach the places that matter: major social networks, news, blogs and forums. The differences show up when your needs are specific.
- Review sites: Mention lists 75+ review sites, including G2 and Capterra. If reviews drive your sales, that matters.
- Podcasts and video: Brand24 lists podcasts and video among its sources.
- Social platforms: Both list TikTok. Brand24 also names LinkedIn in its source list, according to the Circlify comparison.
Market observers advise buyers to audit their own source requirements first. A local restaurant group cares about Google and Yelp style reviews and local news. A software company cares about G2, Reddit and podcasts. Write down your five most important sources and test each tool against them during a trial.
Alerts, filters and daily workflow
Brand24 sends daily or weekly email reports and mobile push notifications, and it connects to Slack and Teams for real-time updates, according to its help center. You can sort and filter mentions by source, sentiment and other attributes, then act on them in bulk.
Mention’s strength is search precision. Boolean operators let you write queries such as “your brand AND (refund OR complaint) NOT jobs” to strip out noise. If your brand name is a common word, that control saves hours. Mention also lists scheduled reporting, Slack and Zapier integrations, and role-based access for administrators, users and guest viewers.
A useful rule: if one person will check the dashboard a few times a week, simple setup wins. If several people need different permissions and custom reports, collaboration features win.
Analytics and AI features
Brand24 puts AI front and center. A 2026 comparison lists AI Insights, Brand Assistant and AI Visibility on its side, and sentiment analysis, share-of-voice reporting and AI tools on Mention’s side.
Mention’s Company plan also lists competitor benchmarking, custom dashboards, influence scoring, audience insights, white-label reporting, a dedicated account manager and onboarding.
Sentiment scores are a starting point, not a verdict. Automated sentiment misreads sarcasm and industry slang, so spot-check a sample of mentions each month before you report the number to anyone.
Which one fits your business
Choose Brand24 if
- You want to see the price and start without a sales call.
- You are a small or midsize business, a startup or a local company with a handful of brand terms.
- You value polished reports and AI summaries over query syntax.
- You want to trial a tool for two weeks before committing.
Choose Mention if
- Review-site monitoring is central to your reputation.
- You need Boolean search to handle an ambiguous brand name.
- Several teams need role-based access and white-label reports.
- You are comfortable with a quote-based purchase, and the vendor confirms it will sell to you.
Questions to ask before you pay
- How many brand, product and competitor terms do I need to track?
- Roughly how many mentions will those terms produce per month?
- How fast must I see a crisis mention: within hours, or within minutes?
- Who will read the dashboard, and who will respond?
- Do I need review sites, podcasts or video specifically?
If your term list is longer than a plan allows, you pay for the next tier or you lose coverage. Count first.
Listening is not the same as visibility
Monitoring tells you what people say. It does not change what they find. Mentions, reviews and citations on the open web also shape how your business appears in search and in AI answer engines. Our guide on how AI search engines decide what to recommend explains why consistent mentions across trusted sources matter, and our piece on AI and automation for small business marketing covers where tools like these fit in a lean marketing stack.
Our perspective
We see the same pattern with small and midsize clients. They buy a monitoring tool, check it for two weeks, and then it goes quiet because nobody owns the follow-up. The software was never the bottleneck.
A listening tool answers the question of what people are saying. The harder questions come next. Does the website answer the complaints you keep seeing? Does your search content address the questions customers ask in forums? Does your brand look and sound the same wherever someone meets it?
That is why we run web design, SEO and AEO, video, branding and paid media with one in-house team. When a mention reveals a gap, the person who spots it sits next to the person who can fix it. We tailor the approach to each client’s goals, and we use a structured process to turn what you learn from monitoring into work that moves leads and visibility.
PHENYX
Turn what you hear into marketing that works
If you already have a monitoring tool, or are about to choose one, the next step is deciding what to do with the insight. Our MODS subscription gives you an in-house team for ongoing marketing support, from $4,000 per month, so website updates, content, video and campaigns do not wait on multiple vendors.
If the conversation you see online points to a search visibility gap, our SEO and AEO services are the place to start. We work with businesses in the Denver and Lafayette area, Tampa, and Dallas-Fort Worth, and with clients elsewhere.
How to run a fair two-week trial
A trial only helps if you test the same things in each tool. Here is a simple plan.
- Set up identical projects. Use the same brand name, two product names and two competitors in each tool.
- Add exclusions. Remove obvious noise, such as job postings or unrelated products that share your name.
- Check coverage against a known list. Pick five mentions you already know exist, such as a recent review, a news article and a social post. See which tool found them and how fast.
- Read the alerts. Note how many are useful and how many are noise by the end of week one.
- Test the report. Export the report you would send to an owner or a client. Ask whether you would be comfortable presenting it.
- Price your real volume. Look at your actual monthly mention count, then choose the plan tier that fits.
If Mention is not available to you, the test still helps with any alternative. The criteria stay the same: sources, alert speed, filtering, reporting and total cost at your real volume.
FAQ
Is Brand24 cheaper than Mention?
Brand24 publishes its prices, starting at $249 per month or $199 per month billed annually for the Individual plan. Mention does not list a number on its pricing page for the Company plan, so a direct comparison needs a quote. Compare at the same mention volume and number of users.
Does Brand24 offer a free trial?
Yes. Brand24 advertises a 14-day free trial with no credit card required on its pricing page. Use it to test your real keywords rather than sample data.
Can I still buy Mention?
One October 2026 report says Mention stopped selling new standalone plans on July 1, 2026, and that existing legacy plans continue. Plans can change, so confirm with Mention or its parent company before you commit.
Which tool is better for monitoring reviews?
Mention lists review monitoring across 75+ review sites, which is a strength for businesses that depend on sites like G2 and Capterra. Brand24 also lists reviews among its sources. Test both against the review sites that matter to you.
Do I need a social listening tool at all?
It depends on volume and risk. If people talk about your brand daily, or a bad review could cost you sales, a tool saves time. If mentions are rare, a few saved searches and a weekly check may be enough. Either way, assign one person to respond and one to update your content.
Sources
- Brand24 pricing and plans
- Brand24 homepage
- Mention pricing
- Mention plans explained, Mention Help Center
- Brand24 vs Mention comparison, Mention blog
- Brand24 Help Center: alerts and integrations
- Brand24 vs Mention: pricing, sources and AI compared
- Brand24 vs Mention: pricing, limits and verdict
- Brand24 vs Mention: pricing, coverage and verdict
- Brand24 vs Mention comparison
- Brand24 vs Mention for social listening
