Video has rapidly grown from a marketing tool to an entire marketing strategy. But what does the future hold for this effective method of creating conversions and making sales? Keep reading to learn what to expect in 2020 from video marketing.
VIDEO MARKETING: THE WAVE OF THE FUTURE
By 2020, a great deal of companies will get on board with live videos. This type of video encourages customers to ask live questions and allows them to receive live responses. Furthermore, bounce rates are far lower on live videos and viewers stay for far longer than pre-recorded video content. Research shows that 82% of consumers prefer consuming content from a brand through live video rather than social posts, and 80% would rather watch a live branded video than read a blog post. Besides live video, what can we expect from video marketing next year?
A SURGE IN NATIVE ADVERTISING
People of all demographics hate to feel like big business is trying to take their hard-earned money. They dislike the idea of being persuaded to purchase a product or service, and they have grown weary of ad messages. This is why native advertising will probably make up the majority of online ad revenue. Native advertising is a blend of content marketing and traditional advertising that does not leave the viewer feeling like they are being sold to.
At the same time as native advertising dominates the advertising space, traditional forms of advertising will be working very hard to blend in with the content type that people expect from a given medium.
Recent studies have demonstrated that 96% of consumers find videos to be useful when making a purchasing decision and 74% of consumers purchased a product after viewing an explanatory video on how to use that product. Furthermore, companies that included a product video on their eCommerce page found that the order values increased by at least 50%.
VIDEO MARKETING FOR BLOGS
A major current trend in content marketing, that will only get stronger in 2020, is video blogging. Video bloggers, known colloquially as vloggers, connect on a personal level with their viewers because of their authenticity. They build loyal communities of like-minded people. You can capitalize on this trust and loyal following through product placements, corporate sponsorships, native advertising, and more.
VIDEO WILL BE SEARCH-FRIENDLY
Even in 2019, video content is becoming extremely searchable. With advancements in artificial intelligence and incorporating subtitles or closed captions into videos, it is now easier than ever to search for a video. This technology is only growing more advanced. However, AI using voice recognition to transcribe a video's audio tracks is not the only way that video is becoming more searchable.
Google has recently added video previews to video search results that appear on Chrome or the Android app. While toggling through the videos that appear in the video carousel, searchers can see a six-second snippet of the video. We expect other platforms to adopt this functionality shortly.
Augmented reality made a significant impact in 2016. From Pokemon Go and Oculus Rift to announcements of Snapchat Spectacles and other tech developments, the popularity and viability of using augmented reality became clear. The technology exists. By 2020, we predict that brands will be racing to leverage this incredibly innovative medium to provide new experiences and interactive advertising with their in-store customers.
CONTACT US TODAY
If you are looking to take your business to the next level, look no further than PHENYX Media and our expertise in video marketing. For more information on what the future will hold for this marketing strategy, and how we can help you use it to set you above your competition, contact us today.